These are physical cards used extensively in rural areas by subscribers to reload their prepaid balance. Ads are printed on denominations and as the users refill the balance 2-3 times in a month on average, this can be effectively used for creating a forging impression. Subscribers need to check for a unique code unders a scratch panel which then is used to recharge their balance. Available as full-size or half size cards, this medium can be used to run promotions with a possible CTA on initial activation even in rural/media dark areas. We helped a motorcycle brand promote the launch of their new bike in tier 2 towns and media dark rural markets.