The Mogae Group were India JV partners of Dentsu Inc. of Japan from 2003 to 2011.
The Dentsu India JV had four full service ad agencies:Dentsu Communications, DentsuMarcom, Dentsu Creative Impact and Dentsu Mediatech which handled clients like Toyota, Honda, Suzuki, Yamaha, Canon, Toshiba, Hitachi … Aircel, Tata, Tata Tea, DLF, Indiabulls, Raymond, Rasna, Adani, Suzlon, Indian Oil … FedEx, Swissair, Thomas Cook, Carrefour … and more.
Mogae were also Dentsu’s JV partners in the Middle East, HQ-ed at Dubai Media City.
Mogae has had a presence in the digital and mobile space since 2006. Mogae Digital (a JV with Astro of Malaysia), Indian Fantasy League (a JV with the Times of India), www.lastminuteinventory.com (with equity from Star TV, Zee TV and the TOI) have all been part of Mogae’s enterprises in the past.
Mogae is today invested in Turmeric Vision, which owns and runs FoodFood TV.
Started by Sandeep and Tanya Goyal, Mogae has a rich history of successful ventures over the years.
A leading provider of integrated mobile marketing services, with the enhanced ability to reach over 80% of India’s mobile subscriber base, from uber customers in leading metros to the smallest and remotest village across rural India, with credible and authorised access to these subscribers.
Mogae provides a single point of contact for brands and businesses to connect with a large scale mobile audience. We deliver a range of mobile brand solutions, ranging from simple outreach to more sophisticated solutions with many complex moving parts.
All services are underpinned by the most robust and detailed analytics available, through study of real time consumer mobile usage and behaviour of subscribers …
we call this “INCELLIGENCE”.
Launched in 2012, Mogae Media has offices in Delhi, Mumbai and Bangalore. Multiples PE are an investor in the company.
Today Mogae has built a formidable expertise in creating inventive solutions and using innovative targeting parameters to reach out to the ‘mobile generation’. Our expertise ranges from the humble SMS to more complex solutions to deliver campaigns that prove hugely successful for our partner clients. Some of our campaigns have delivered outcomes far exceeding most norms.
Incelligence, the analytics and mobile strategy group of Mogae Media, answers every ‘who is doing what, when and how often?’
Incelligence provides the analytics, unprecedented insight and precise, real-time targeting, post campaign reports, extract true information and insight out of the data at a pan India level.
These are real numbers evolved from authentic databases. Incelligence offers actionable consumer behavior and insights, derived from real time mobile usage.
Bharti Airtel is India’s largest mobile operator, with over 230 million active subscribers, and the third largest operator globally, exceeding 303 million subscribers.
Today, Airtel with its Hello Tunes, is the largest seller of music in India. It has unprecedented reach in the remotest of pockets in India through its recharge cards. With this huge subscriber base, this huge volume of data generated and this micro reach, Airtel is truly an Indian success story.
Mogae is the sole and exclusive partner of Airtel to help monetize its 230 mm strong mobile subscriber base to third party brands.
Mogae Media is today a market leader in app-pre-burns and works with almost all OEs, including Micromax, Karbonn, Lava, Gionee, Panasonic and more.
Bridge gap between traditional media & mobile to increase advertising RoI and build engagement. Simple, memorable and as powerful as Google Adwords! Live analytics with reporting on the campaign.
Reach your target group efficiently and at scale with programmatic advertising! With Mogae, reach large parts of the population through the vast data assets of mobile operators with extreme targeting efficiency and on a real time basis!
Make your customers fall in love with your Brand! Reach out to your customers with personalised video advertisements. Inspire customers with stunning videos that create personal, memorable experiences. Let Mogae fuel your ROI with profound customer interactions!
Add a social trigger to your advertising! With Mogae, make the ‘Buzz’ creating hashtags active, and help engage your brand with your customers in a meaningful manner. Apply analysis to filter tweets according to sentiments and reply accordingly!
Create innovative mobile solutions for your brand that can magnify the impact of mainstream communication! Cater to your brand solutions on the 'all in one' platform of the 'personal screen'. Reach out to the emergent technology connected consumer through mediums relevant to him!
Mogae takes Star Sports’ content to all leading telecom operators including Airtel, Tata, Idea, Reliance and Aircel.
Sandeep has more than 30 years in advertising and media. He was the president at Rediffusion-DY&R till 2001, has been the Group CEO Zee Telefilms (2001-02) and Indian JV partner & Group Chairman of Dentsu India/MENA (2003-08). He has been on governing bodies of AAAI, ASCI, IBF, MRUC and other industry forums. He was the first Indian on the jury of the Global Emmy Awards.
Tanya has extensive experience of over 30 years with Swaraj Mazda, Hero Group, Kinetic Group, Grindlays Bank plc’sEsandaFinanz and Hewitt Associates. Tanya is a 6-term executive committee member of the Advertising Agencies Association of India (AAAI), has chaired its Client Dispute Redressal Committee, has been an executive committee member of the Indian chapter of the International Advertising Association (IAA) and has been a part of important INS and IBF sub-committees.
The House of Mogae
112 Udyog Vihar, Phase IV,
Gurgaon – 122015,
1401, Lodha Supremus,
Near Geeta Talkies, Worli Naka,
Mumbai - 400018,
25/1, III Floor, Museum Road,
Bengaluru - 560025